Colored
by SPREAD
- Designer: Haruna Yamada, Hirokazu Kobayashi
- Website: spread-web.jp
- IG: @spread_tokyo
Different Worlds
From distance, it looks like a colorful abstraction. Looking closer, you will see that it is made up of 196 QR codes. Each of them leads to a government website. When you scan these national flag inspired QR codes, the entrance to country pops up and you have the pleasure of encountering an unconnected culture. It is like a 'square globe' that represents our society today.
Life Stripe
The project uses twenty-one colors to record daily activities over the course of a 24-hour day. When helping a friend who had withdrawn from society, it inspired a new project which we recorded the daily activities of different people and converted them into colored bands that could be displayed. Everyone’s life is equally beautiful. At present, we have collected a single day data from over 150,000 people.
Much Peace, Love and Joy
This work is an installation born out of a desire to create joy with color. Special letterpress printing techniques are used to print gradations in vivid colors, each one being unique. The printed material is torn by hand to create different shapes, arousing different memories and expanding the imaginations.
Spread is a creative unit founded by Haruna Yamada and Hirokazu Kobayashi. It fuses the long-sighted environmental approach of landscape design with the vivid visual techniques of graphic design, incorporating environment, living creatures, objects, time, history, glyphs, and memory into their creative work as they strive to expand (“spread”) whatever subject they take on. By facing society and engaging in the act of creation, they have sought to change the present and create new experiences. Their projects use color as the primary medium, and by dismantling and rebuilding memory, we spread multidisciplinary creations to the future.