JOV & MARY LENNOX - MSHWY04

On the upcoming first edition of Alcova Miami 2023, the Belgian rug company JOV is glad to present MSHWY04, the new carpet - created exclusively for the occasion - from the M-SHWY collection, designed by berlin-based Studio Mary Lennox, which was presented for the first-time at the MDW23. 

Studio Mary Lennox drawn inspiration for the collection name from the collaborative qualities of mushrooms, and the way they connect to one another through an intelligent communications network (Mycorrhizal Network). The collection name: M-SHWY which is an acronym for Mycorrhizal Super Highway (or in simpler terms- Mushroom Superhighway).

MSHWY04 is the newest member in the MSHWY collection designed by Studio Mary Lennox. This rug is also based on oyster mushrooms, but this time they created a top view of a cluster of oyster mushrooms. To give the rug extra depth and texture JOV used a color gradient from the inside out to the edges, combined with 3D height effects on the edges that makes the rug extra fluffy and impressive to see. The details in the color gradient and the 3D piles on the edges makes it unique and shows our manual skills in handtufting. The MSHWY04 is made from the Chloe quality, that contains New Zealand wool combined with glossy Tencel Lyocell.

Designed and conceived in Belgium, all JOV rugs are handmade in Europe, using materi- als of the highest premium. For 2 generations, JOV aligns sustainability and adaptability to a fast production pace. Known for their personal approach, the Vandenbussche family tru- ly click with their clients. Be it in Belgium, Europe, the United States or Australia. Every rug is hand tufted in a traditional way. This alone acquires unique pieces. Add to those aesthet- ically strong designs, a vast range of colours and pure quality materials, you will notice true pearls in our different collections.