Chase Eternity

GIOPAGANI’s aesthetic concept embodies a dialogue between memory and material, where design transcends function to become an emotional narrative. It draws from the fluidity of organic modernism and the timeless elegance of Italian style, merging with the artisanal mastery of selected Italian craftsmen.
Inside Alcova’s scenery Giovanni Pagani transforms the space into a sensory landscape — a monochromatic canvas where colors is neutralized and reimagined as an atmospheric presence. A subtle stage shaping the perception of the objects it surrounds, leaving the scene to the product that becomes the main character of its own storytelling.
“Chase Eternity” becomes a bold invitation for the audience to challenge its boundaries not settling for the standard but always looking for something more, something unique and personal, a story that that will outlast vogues and styles.

Giovanni Pagani is an Italian architect and designer who founded his brand in 2015. His work is based on the exploration of form and material to create iconic and distinctive objects and furniture. Pagani blends tradition and contemporaneity in a vision that celebrates craftsmanship and history, creating unique objects that tell stories and reflect the personality of their owners. His aesthetic is characterized by a discreet and refined elegance that recalls the work of great design Masters such as Jean-Michel Frank, Pierre Jeanneret, Carlo Scarpa and Luigi Caccia Dominioni. GIOPAGANI gallery located in the heart of Milan is a space that celebrates the imperfect, the memory and the authenticity of materials, reflecting the soul of Gio's design.