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Next exhibition: Alcova Milano 2025
Next exhibition: Alcova Milano 2025
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buro BELÉN

Overexposure to sunlight is harmful, but so is overprotecting. Recent research show us that we need the sun more than we thought the last decades. Also the fact that our skin is an ‘open’ system changed the way we think of cremes. And last but not least, and maybe most important, we damage coastal area’s with our over protective behavior towards the sun. Time to review this topic!

Throughout the relationship between the man and sun, there has been as much as duality and controversy as respect and praise. Whether for social or health reasons, humans have used diverse plate of methods, to either protect or expose oneself from the sun. From direct contact with the bare skin to elaborate architectural constructions, there are countless possibilities for accomplishing the right sort of communication with the sun. We have been exploring products and objects that relate to our contradictional relationship with the sun.

BELÉN has come up with design-based solutions to these and many other problems. Research into sun protection in history and nature, and experimenting with cutting edge technology, has resulted in a line of products that reduce health hazards, consumer costs and waste. The availability of new, light materials, for instance, has allowed us to redevelop eco friendly alternatives, such as shades, parasols, and visors. These products offer shade and do not hinder the production vitamine D. BELÉN has also developed a line of ‘wearable’ sunscreens to replace chemical products. These are ultra light garments that are available in a number of thicknesses, corresponding to the familiar factors of sun screen. All of these products have a positive impact, including on your appearance at the beach.