Color Appreciation

The contrasts that transcend people's perception keep emerging, and such myriad contrasts accumulate and create emotional sceneries in us. That's why we feel "the ocean is beautiful."Beautiful but contradicting elements such as "city and nature", "light and shadow", "life and death" and "coincidence and destiny" coexist in ALCOVA, which produces enticing flow of time and atmosphere. In our exhibition titled "Color Appreciation", we will bring "HARU stuck-on design; "'s 48-different-color tapes that were materialized with ultimate dedication in ALCOVA and demonstrate the beauty of contrasts by creating art installations.
Enjoy endless possibilities that continue to inspire from a roll of tape.

On 2016, "HARU stuck-on design; " was developed as a decorative tape for space design, based on the concept of 'Changing space by sticking on colors' in Japan.
SPREAD undertakes creative direction of "HARU stuck-on design; " products. When they work on their design or art projects, they pay a lot of attention to whether what they are looking at has beautiful contrasts or not. Let's say there is a beautiful ocean. The light reflects off the water and more light and shadow come into our eyes. We tend to think that the light and the shadow are two different things, but we perceive the light within the light, the shadow within the shadow, even the light and shadow within those light and shadow and it goes on.