Freedom

Carpet Sign launches “Freedom”, a rug project of 9 prominent Dutch designers, all having a different expertise and a strong individual signature. From product designers to an artist, from an architect to a bookmaker. Every rug tells a unique story, but together they form a coherent collection. The sensational presentation includes work from Richard Hutten [art director of Carpet Sign and curator of the project], Sabine Marcelis, MVRDV, Jolan van der Wiel, Irma Boom, Joep van Lieshout, Studio Makkink & Bey, Christien Meindertsma en Wim Bos. Each design is part of a limited edition of 8 pieces. “Freedom” stands for the importance of deviating opinions and ideas to offer us new insights or unexpected inspiration in a world dominated by oppression, war and fake news. Unfiltered creativity must be cherised! Reflections of form or materialism, provocative design, sustainable thoughts or even historical originated ideas have been part of this journey. “Freedom” also refers to the ‘carte blanche’ Carpet Sign has offered the designers in developing their rug, sometimes balancing at the edge of their abilities. Having already a progressive 3D tufting technique, the collection has generated new knowledge and inspiration for Carpet Sign, underlining that freedom is also essential for innovation.