0.design

0.design is a label that produces and distributes exclusively handcrafted products with the aim of handing down tradition, revised in a contemporary key and promoting a product that is "beautiful" in that it is useful, of quality and good workmanship, durable over time, and adheres to the cradle to cradle principle. The name "0.design" was created by thinking of "0" as the origin, the principle of all things and symbolically also of manufacturing in its most traditional form, "design" thought of as the study and development of tradition and contemporaneity. "0" also symbolizes circularity, femininity, fecundity, root, circle, center and centrality, place of all possibilities, absolute emptiness and fullness, earth and sun, origin, end and rebirth. In this first edition, 0.design presents the project that most symbolically summarizes the thought of this label: "Compost," a composter for domestic use made entirely of iron, and "Compost," a ceramic garden composter both entirely handcrafted. Also featured will be "Essenza," home scenters made of lathe-turned solid wood combined with natural essences from the Franciscan herbalist shop of the same essence as the wood.
"Circle" solid oak stool created only with joints without the use of glues or other derivatives. A hole in the center to make it easier to grip but also to allow it to be used for outdoor use. "Everything in its own time" a clock that marks conventional time and that of matter in its "natural" becoming. The face of the untreated iron clock will gradually turn to rust, symbolizing the "relativity" of time marked by the cyclical transformation of nature.