Exposure Therapy

PROWL, the design and foresight studio based in California, presents a new furniture collection in ALCOVA Milano for Milan Design Week 2022, bringing the harsh realities of our impending environmental disaster to the forefront. The space seeks to bring the visitors on a journey, from the current status of events in California with annual raging wildfires, into a world in which the charred earth can regenerate and heal itself.

PROWL uses Alcova as a platform to illustrate the connection between our desires as consumers and our consumption’s effect on the planet. They hope that attendees will leave the space hopeful about the future and empowered to educate themselves more on the material world.

PROWL is a design studio creating new solutions for people and the planet by employing materials, processes, and technology more responsibly. “We are reorienting industrial design to achieve a regenerative future.”