Just add water!

A room concept - NM3 x LAUFEN
A reference to a limited edition design collaboration between LAUFEN and NM3.
The long and intense dialogue that LAUFEN has established over the years with the world of design, architecture and art has led to the collaboration with NM3 from Milan. What unites the two companies is the high quality of the products, the craftsmanship, the offer of bespoke solutions and experimenting together towards new expressive forms of living.
In Alcova, LAUFEN and NM3 present an installation that shows the visual strength of the pieces born from their collaboration. A video work projected through a large LED wall shows the objects in their own compositional parts, stripped of their usual function and assembled into a fictional architectural space.
Two single, freestanding monoliths of highly polished steel are placed in front of the LED wall as a physical counterpart to the digital representation of NM3 objects, creating an imaginary dialogue with the images reflected on the mirrored surface.
The entire space is permeated by sound, which reverberates through the large steel structure like a giant sound system.

NM3 does interiors, products, and custom furniture with a strong focus on raw material and geometric rigour.
NM3 wants to extract specificity through the strict ordinary: average industrial elements are assembled through common techniques, focusing on form and composition which underlie, at the same time, their ordinary abstractness and infinite possibilities.

The Swiss manufacturer LAUFEN has been creating bathroom experiences for body and soul since 1892. The company offers holistic bathroom culture with a focus on excellent design, sustainable innovation and technology leadership from a long tradition of high-quality craftsmanship. The LAUFEN vision of the bathroom as a living space gives the ceramic products, fittings, bathtubs, furniture, mirrors, and accessories a unique aesthetic - complemented by the associated installation systems and functions.