SEM. Serial Craft

SEM CREATES EXCEPTIONAL FURNITURE CRAFTED IN CUSTOMISABLE UNLIMITED SERIES.

Born as a spin off of the renowned Milanese brand Spotti, SEM combines 70 years of knowledge and cultivated craftsman relationships with a drive for experimentation, developing new typologies of furniture conceived for modern living.

Based within the legendary Milanese hinterland the epicentre of design in the 1950s we created SEM to fill a gap in the industry, answering the demand for personalized and finely crafted design that companies with high volume production can’t ordinarily offer. Their unlimited editions show an obsession with
function and a curiosity for collectible design.

On the occasion of Milan Design Week 2022, SEM will unveil three new international collaborations with Zaven, Maya Leroy and Mario Tsai in the spaces of Alcova.