LEOLUX PRESENTS RHYTHMS

On the eve of its 90th anniversary, Leolux presents “Rhythms.” An installation that brings together Dutch heritage and entrepreneurship with international contemporary design. Studio Truly Truly, as art directors associated with the brand, designed an imposing breathing ceiling that spreads the pleasant scent of freshly baked Dutch delicacies. The mechanics of the installation are a work of artist Daniël de Bruin. He created the rhythmic movement of six textile volumes, revealing two impressive new products with each “breath.” A new sofa by Milanese designers Studiopepe and an aluminum table by Belgian artist Bram Vanderbeke.

The story of Leolux began in Venlo, the Netherlands, in 1934. Now, almost 90 years later, the company is still based there, but has grown from a small-scale furniture factory to an international design brand. Since 2020, Kate and Joel Booy of Studio Truly Truly have been working with Leolux as art directors. At Alcova, they jointly present the project “Rhythms,” an ode to the intimate connection between design, craftsmanship, and functional art.