UNLIKELY IMPOSSIBLE

This double negative opens the door to possibility. Pulkra showcases its laboratory, showing the complete research for achieving something unexpected, made with unprecedented materials and unique production processes. Now the possibilities are endless, we just have to investigate further. Minimal lines, innovative materials, and significant details: three adjectives to describe the Pulkra approach. The brand, developed entirely in Italy, stems from a love for concrete and is dedicated to the quest for beauty. At Alcova 2023—with “Unlikely Impossible”—Pulkra presents a selection of projects made by Stormo, Finemateria, Martinelli Venezia and Pio & Tito Toso. The visual identity is entrusted to Studio Iknoki and the soundscape is designed by Wade Black & Francesco Presotto.

Pulkra brings spaces to life with coherence and character. Essential lines, innovative materials and significant details. Through pioneering research in chemistry, Pulkra offers sophisticated, refined, minimalist, never banal concrete products: the search for the best balance of shapes and proportions for a scenographic effect. Pulkra respects concrete in its honesty, avoiding glossy finishes and enhancing its imperfections. With constant research and an innovative approach to the project, Pulkra makes concrete elegant and contemporary.