WAKE

Collaborators: WD Lux, MAKE-UP INSTITUTE PRAGUE, SOLIDUS, KRIZ, SALON PETRA MECHUROVA, TESSUTI PRAGA, EVI LATKY, PRECIOSA, LEBEN

The project WAKE carried out by students of the Studio of Fashion and Footwear Design at the Academy of Arts, Architecture and Design in Prague (UMPRUM) revisits the idea of dress code and its role in contemporary fashion design. Through their garments, students ask what place does the dress code have in a fragmented society such as ours. Do similar rules help us navigate the world by giving social rituals a clear structure, or are they just an outdated tool of hierarchization? The designs will be showcased within a visually striking inflatable exhibition architecture, crafted by product design students. Their pop art inspired presentation adds an extra layer of creativity, aiming to initiate a discussion about the ambivalent nature of the international fair culture.

The Academy of Arts, Architecture & Design in Prague (UMPRUM) was founded in 1885. It boasts a number of successful graduates who have gone on to become respected professionals, garnering acclaim beyond the Czech Republic. The school is divided into the departments of architecture, design, fine arts, applied arts, graphic and theory and history of art. Each department is divided into studios according to their specialist area. The studios are all led by leading figures of the Czech art scene. Prague UMPRUM, as one of the only schools of former post-communist countries, is featured in the index of prestigious European and world art schools.