Olfactory Reflections

Olfactory Reflections is an immersive installation developed by DWA Design Studio for AVAU, a high-end perfumery brand that transforms fragrance into a powerful tool for self-connection and emotional exploration. This unique sensory experience invites visitors to engage with scent and self-reflection in a space where fragrance becomes a mirror of the inner self. The installation features a series of steel olfactory mirrors, and glass, with a subtly retro pump system. As visitors approach, their faces are reflected in distorted mirrors, altering their image and inviting self-awareness. With each simple spray of perfume, visitors embark on a sensory adventure, where imagination, emotions, and contemplation blend in real-time. Olfactory Reflections invites visitors to unlock hidden nuances of the self. Each meticulously crafted fragrance is intended to evoke feelings, awaken memories, and spark personal revelation. The installation seamlessly merges olfactory art and visual storytelling, encouraging visitors to pause, breathe, and connect more deeply with their own essence. It is an invitation to experience fragrance not just as a scent, but as a profound form of self-discovery.

AVAU is a high-end perfumery brand that transcends conventional ties between
fragrance and identity, allowing scents to delve into a richer, more profound imagination. Established by Leonardo, Carolina e Caterina Catalani, whose perfume heritage spans three generations, AVAU links scent to personal identity, inviting individuals to explore their innermost essence. Committed to quality, sustainability, and genuine emotional resonance, AVAU envisions fragrance as a bridge between the visible and the intangible, transforming perfume into a deeply personal journey of self-discovery and harmony.