Archetypes
by Project Team. FEEL GOOD
- Designers: Studio CHACHA, Chulan Kwak, Chungjae Kim,Jaewon Kang
- Sponsors: Korea Craft &Design Foundation
- Website: www.chulankwak.com / www.jaewonkang.kr / www.studiochacha.co.kr / kimchungjae.com/
Each artist of FEEL GOOD has developed a way to blend traditional techniques with modern expres-sions. And their results have the power to break down socially regulated genres or fields. Precisely calculated designs result in atypical morphological representations.
This resembles how nature sculpts our world. Just as every piece of nature is an archetype, the artists of Studio Feelgood suggest ‘pure form’ as an work method that does not recognize boundaries. Furthermore, this in turn are translated into various materials and forms, creating different archetypes in the real world.