Hear My Roooar

Hear My Roooar is a collection of rugs made of wool felt with high-tech embroidery. This is a research of the evolution of technologies and cultural heritage in the modern world. My product is result of a studying traditional crafts and social mythology.
This rugs collection is dedicated to the three very popular modern patterns: leopard print, tattoos, and military camouflage. These patterns are mythologized. Each of them seems to give the owner some new abilities or properties that were not there before. You put it on and you add attraction, freedom or courage.
Embroidery is a craft, which was a part of Russian traditional costumes and daily household items. Wool felt as a material that is best known for the traditional Russian winter boots “valenki”, which today look more like souvenir rather than practical shoe. The main idea is to find new life for technologies and mate-rials, using what digital age has to offer and making it practical again.
The basis of the rugs (carpets) is a high quality non-woven fabric made of 100% wool. The pattern on the rug is embroidered with ceramic thread. Depending on the design, each rug has between 1,000,000 and 2,000,000 embroidery stitches.