Magic Colour Machine

It is a small production line for coloring aluminum parts through an electrolytic process.
It is a small-scale version of an industrial process.
It is an exploration of a production model.
It answers the question: how to produce sensibly?
It is a small-scale infrastructure that allows creative and technical autonomy, without
sacrificing the efficiency and accuracy of the process.
It is not craft, nor industry.
It is a minimum viable production line.
It is a mix of art and engineering.
It disrupts classic ways to design and produce objects.
It makes the technical development permeable to the design process.
It creates porosity in all phases of designing and producing an object.
It works because of its rootedness, where the making process and the perpetual technical
research behind it, are at the source of the design decisions, and not the other way around.
It reduces the extractive aspects (unsustainability) of production.
It allows for a short-looped, sensible design process that is local while exploring relevant complex techniques.
It allows innovation while being small-scale and a viable tool of production.
It is the Magical Colour Machine.

LoopLoop is a research-based studio for lasting design objects, fully designed & produced in Rotterdam. LoopLoop was nonchalantly born from a collaboration between Odin Visser and Charles Gateau. Odin is an expert in product development, lighting and industrial design, Charles brings together materials science, research and niche production techniques. They joined forces to explore a design and production approach that challenges the current paradigms in the field.