EXPÉRIENCES IMMOBILES

Arnaud Poulain founded Les Eaux Primordiales in 2015. Inspired by the industrial heritage of Northern France, science and art in all their forms, he initially focused his creativity on perfume and his extraordinary compositions. Incredible raw materials, passion and high precision mechanics built the success of his olfactory designs. Today, the perfume factory has expanded and is now located in a majestic estate covering 14 hectares. A design studio producing scented decorative objects and designer furniture completes this universe that pays tribute to French luxury craftsmanship.

Les Eaux Primordiales, in partnership with DWA Design Studio, presents its Expériences Immobiles. It welcomes visitors in a timeless location enhanced by two laboratory towers designed by DWA Design Studio and inspired by the aesthetics of industrial buildings in Northern France. Their geometric shape is reminiscent of the factory chimneys once in use which the creator of Les Eaux Primordiales, Arnaud Poulain, would admire as a child. The wooden structure is placed on a carpet featuring the microcosmic visuals of Tania and Vincent, two Parisian photographers who conceived the visual identity of Les Eaux Primordiales. This installation will give visitors a unique sensory experience. The first tower appears as a labyrinth of stills where all the essences that make up the latest perfume of Les Eaux Primordiales unfurl: Cèdre SUPERFLUIDE. The other tower, composed of glass bulbs and mechanical fans, places the visitor in the center of a unique olfactory device that contains kurinuki sculptures created by Natascia Fenoglio and infused with perfume through a process similar to sublimation. (*Kurinuki is a traditional Japanese craft technique. Its immediate meaning is “carving,” in particular using a block of solid clay cut to create an “interior space.”)