Prototyping Otherwise
by MA Industrial Design Central St Martins
Prototyping Otherwise
At MA Industrial Design we use design to ask, not just to answer. We think through making, to test, reflect, provoke and re-imagine. Practice here means testing methods, engaging diverse voices and designing with context.
We treat making as a form of research, prototypes don’t simply ‘illustrate’ conclusions - they produce them. By working through material, sound, form and failure we can find better questions and reveal hidden assumptions.
The projects here are material propositions, objects and systems that expose trade offs, re-distribute agency, or refuse ‘business as usual’. They make alternatives tangible.
MA Industrial Design at Central St Martin's University of the Arts London is a platform to rethink industrial design - critically, socially and reflectively. We ask how design can care, confront and transform.